The Latest Academic Research on Events Fundraising Reported by Michal Ann Strahilevitz Research from Princeton University suggests that the
Is There A Zombie Walk in Your Future?
If you see a bandaged, bleeding, limping group of zombies walking toward you on the street in October, know this: they’re probably supporting a local
Dog Walks Raise Funds for Animal and Health Groups
Tapping into the passion people have for their pets, an increasing number of nonprofits are creating fundraising dog walks that are either stand alone
Academic News You Can Use: Today’s Volunteer, Tomorrow’s Donor
Work by Wendy Liu and Jennifer Aaker (2008) reveals that first asking individuals to think about “how much time they would like to donate” to a
Academic News You Can Use: The Closer You Get to Goal, The Easier it is to Raise Funds
The P2P's Academic Advisor Michal Strahilevitz, chaired associate professor of marketing at Golden Gate University, shares highlights of "A Race to
The Power Of Encouraging Fundraisers To Share Personal Stories
A study by University of Pennsylvania researchers suggests that "thon" fundraisers should stress personal connections to the cause in their appeals,