To help peer-to-peer fundraising professionals avoid reinventing the wheel, we’ve created this collection of insights into best practices.

• P2P Participants Who Use Email Raise More
  Peer-to-peer participants who use email to solicit donations raise …
• 5 Rules for Building a Successful P2P Social-Media Campaign
  Time-strapped peer-to-peer fundraisers can get more mileage from their …
• A Process for Improvement (How to A/B Test)
  Considering A/B testing for your event, campaign or outreach …
• Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money
  An early leader encouraging supporters to give up their …
• Tougher Events Yield Bigger Donations: Princeton Study
  The Latest Academic Research on Events Fundraising Reported by Michal …
• Is There A Zombie Walk in Your Future?
  If you see a bandaged, bleeding, limping group of …
• Dog Walks Raise Funds for Animal and Health Groups
  Tapping into the passion people have for their pets, …
• Academic News You Can Use: Today’s Volunteer, Tomorrow’s Donor
  Work by Wendy Liu and Jennifer Aaker (2008) reveals …
• Academic News You Can Use: The Closer You Get to Goal, The Easier it is to Raise Funds
  The P2P’s Academic Advisor Michal Strahilevitz, chaired associate professor …
• The Power Of Encouraging Fundraisers To Share Personal Stories
  A study by University of Pennsylvania researchers suggests that …