Exploring the American Cancer Society Relay For Life Magic

Original Broadcast Date:  July, 2017

Raising more than $270 million a year, the American Cancer Society Relay For Life movement has long been the largest peer-to-peer fundraising program in the world. What’s particularly striking is the extent to which the program is volunteer-driven. In conversation with Katrina VanHuss, CEO of Turnkey, the American Cancer Society’s Maria Clark, Senior Vice President, Volunteer Events, will share insights on how the Relay For Life program engages communities around the globe in the fight for a world without cancer.

You will learn:

  • How to empower volunteers to serve as event leaders
  • The importance of event structure on program success
  • How staff can partner with volunteers to achieve goals

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