Each month we go up close and personal with peer-to-peer fundraising professionals to learn what motivates them, how they got their start and some of the challenges they face every day.
For our November Peer-to-Peer Spotlight we are highlighting some of the speakers you can look forward to at our 2015 Conference — February 24 & 25 in Orlando:
- Jeromy Adams, Founder & Managing Director of Extra Life for Children’s Miracle Network Hospitals
- Sarah Coulam, Senior Manager of Athletics for Smile Train
- Lance Slaughter, Chief Chapter Relations and Development Officer for The ALS Association
Video Gaming – Peer-to-Peer Fundraising’s Next Frontier
Video games offer peer-to-peer fundraisers with a great opportunity to connect with a fervent group of potential donors. Jeromy Adams, Founder and Managing Director of Extra Life, peer-to-peer fundraising’s largest video gaming program from Children’s Miracle Network Hospitals, will explain how your organization can tap into the popularity of video games. Extra Life has exploded from its roots as a small online fundraising initiative in 2008 to become a community-driven fundraising phenomenon that generates millions of dollars annually for 170 children’s hospitals. Jeromy will share lessons from Extra Life and show you how you can connect with existing online communities to deliver results for your cause. Check out the full Conference program.
Overcoming the Once & Done Curse
How can you make sure that your best fundraisers keep coming back to support your cause? During our Endurance Summit, you’ll have an opportunity to hear from Sarah Coulam, Smile Train’s Senior Manager of Athletics, who will discuss how to build endurance fundraising programs that connect with fundraisers on a personal level and keep them engaged long after they complete their first race. Sarah has a rich track record of increasing participation and gift contributions for national-level endurance programs, including American Cancer Society, Children’s Tumor Foundation, IRONMAN Foundation, Team in Training, and Smile Train. Her strategy uses leadership volunteer components, engages participants through mission statements, and leverages targeted marketing campaigns to increase brand recognition. Read more about the Endurance Summit and see the full Conference program.
Lessons from the Ice Bucket Challenge
The viral success of the Ice Bucket Challenge has been one of the nonprofit world’s most talked about stories in 2014 and has helped many fundraisers see the true power of peer-to-peer fundraising. During our closing plenary, you’ll hear directly from Lance Slaughter, the ALS Association’s Chief Chapter Relations and Development Officer to gain important insights about what peer-to-peer fundraisers can learn from the Ice Bucket Challenge. Lance will get beyond the hype and offer practical lessons that can be applied to any fundraising effort — no matter what the size. As the association’s Chief Chapter Relations and Development Officer, Lance is responsible for providing the overall leadership, direction, strategy and vision for its fundraising efforts. See the full Conference line up.