Original Broadcast November 2021
Free thanks to sponsorship by DonorDrive
How Children’s Miracle Network Hospitals Builds Deeper Relationships and Engagement with Fundraisers
There is no doubt that the desires and expectations of today’s fundraiser are completely different than they were just a few years ago. Each year nonprofits are tasked with being creative to provide collective experiences that result in deeper engagement, improve fundraising results, and ultimately retain participants for the next fundraising season. It’s a tall order, especially when event spending budgets are low or staff resources are stretched thin. But what if you didn’t only rely on your internal team to produce these experiences? What if your participants held an active role in the creative process?
In this webinar recording, join Children’s Miracle Network Hospitals to discuss their unique and methodical approach to make their fundraising experiences like Dance Marathon and Extra Life more compelling every year and reward their loyal participants for their continued support with exciting digital innovations.
In this webinar, you’ll learn:
- CMN Hospital’s process to crowdsource the best ideas from their community.
- How to validate ideas with user research and data to identify a project’s priorities and goals.
- CMN Hospital’s methods for each critical phase to bring the vision to life in an organized and at a progressive pace.
- How to apply these strategies at low cost to achieve a high fundraising return.
Michael Kinney, Vice President, Community Experience at Children’s Miracle Network Hospitals
Mike Kinney is the Vice President of Community Experience at Children’s Miracle Network Hospitals where he leads strategy and operations for engaging, stewarding, and inspiring local communities to fundraise for their local children’s hospital. As an advocate for community driven strategies, Mike has been helping nonprofits develop and maximize their peer to peer fundraising programs since 2013. During this time, he has held multiple roles, including overseeing CMN Hospitals’ Extra Life P2P program and the development of their digital fundraising tools and technologies. He is responsible for pioneering the adoption of live stream platforms as strategic fundraising channels and establishing virtual best practices now widely applied across the industry. When he isn’t at the office, you can most likely find him exploring national parks and camping in the mountains of Salt Lake City with his family and pup.
Elyse Meardon, Vice President, Programs at Children’s Miracle Network Hospitals
Since 2013, Elyse Meardon has dedicated her professional career to changing kids’ health and changing the future with Children’s Miracle Network Hospitals. She is an expert in peer to peer sponsorships, generational engagement trends and strategies, and the delicate balance in managing people: keeping your humanity while driving fundraising results. As Vice President of Programs, she plays a crucial role in managing several CMN Hospitals’ power-house fundraising programs (Extra Life, Direct Marketing, Media, Miracle Network Dance Marathon), developing systems, processes, templates, and growth strategies. When Elyse is away from work, you can find her on her yoga mat or in the garden. She lives in Portland, OR with her husband John, daughter Willa, two dogs, Ky and Tater and cat, Parsnip.
Matt Radel, VP of Design & UX at DonorDrive
From microsites to fundraising platforms, Matt Radel has been designing digital experiences for nonprofit organizations since 2004. As Vice President of Design and User Experience at DonorDrive, his team works alongside DonorDrive clients to build the next generation of fundraising tools (Charity Streaming, DonorDrive Charity Fundraising mobile app) for the fundraising space. When he’s not on the beach with his family in St. Petersburg Florida, Matt continues to be a child of the 80’s by collecting vintage toys and video games (the original Nintendo was the best ever!).
This webinar is free thanks to sponsorship by