The Success of the ALS Challenge Has Other Nonprofits Hoping to Capture the Viral Wave
The runaway success of the ice-bucket challenge—garnering as many as 1,887 tweets a minute Monday—has other health charities hoping to capture some of the boost in awareness and fundraising that ALS has received during the past few weeks.
Fundraising experts say the challenge had the perfect storm of elements and will be hard to replicate.
“This is an amazing phenomenon,” said David Hessekiel, president of the Peer to Peer Professional Forum, a Rye, N.Y., trade association for nonprofits. “This happened because it touched people, because it’s fun, because it’s easy, because it’s the summer and a great goofy thing to do.”
Click here to read the full August 18, 2014 article in The Wall Street Journal