While many nonprofits rely on talking heads and executives in their promotional videos, the National Kidney Foundation‘s video for its Kidney Walk 2015 puts the focus on its fundraisers.
In less than four minutes, you see the faces and hear the voices of dozens of fundraisers, many of whom have a personal connection to the cause.
Thanks to Krystn Kuckelman for sharing this example of effective video storytelling.
Does your organization have a peer-to-peer fundraising video? Has one of your supporters taken the time to create his or her own video? If so, we’d love to share it with the rest of the peer-to-peer fundraising community.
Share a link to your video in the comments section below, or send it to us at peter@peertopeerforum.com.
And be sure to check out more peer-to-peer fundraising videos.