Some of the largest, most established fundraising events continued to wane in 2014 as smaller events fueled growth among the top 30 peer-to-peer programs.
Gross revenue for the 30 largest peer-to-peer fundraising programs was down almost 2.5 percent in 2014 to $1.622 billion, driven by a 12-percent drop in revenue for American Cancer Society’s (ACS) Relay For Life and Susan G. Komen for the Cure’s 3-Day walk series, which dipped 38 percent.
Read the full February 24, 2015 article in The NonProfit Times.