The P2P fundraising world has spent years preparing for Gen Z participants, but are we adapting to the needs of our Gen Z staff>

This generation entered the workforce during the pandemic, often starting careers remotely and missing the in-person relationship-building that defines many nonprofit cultures. They’re digital natives with little patience for outdated platforms or clunky processes. If your team is still clinging to legacy systems, you risk losing talent that sees inefficient tech as a barrier to mission impact.

Gen Z also brings a different mindset to motivation. While past generations thrived on competition and campaign rivalries, Gen Z tends to value collaboration, work-life balance and clear pathways for personal growth.

So how do we engage and retain them?

– Be explicit about the value of in-person meetings – explain the “why” behind retreats, mentorships and donor visits.

– Involve them in tech conversations – ask what works, what doesn’t and what they’d change.

– Talk openly about flexibility – especially during peak seasons requiring longer hours.

– Understand what motivates them – then align professional growth goals accordingly.

When we shift our management approach to meet Gen Z where they are, we empower them to lead with creativity, empathy and impact.