Season 4 Episode 6: Aligning Marketing And Field Teams For P2P Success with Wounded Warrior Project's Brandi Glover

Wounded Warrior Project's Brandi Glover joins the podcast to discuss how marketing and field teams can work together to create seamless P2P fundraising experiences.

In P2P fundraising, there can often be a disconnect between the excitement marketing generates and the direct recruitment strategies implemented by local field teams. The result? Frustrated participants, overwhelmed staff and missed opportunities to achieve participation goals and build lasting relationships with supporters.

But what if marketing and recruitment worked hand-in-hand instead of in silos? What if the goal wasn’t just filling the funnel, but ensuring every person who enters it has a meaningful experience?

In this episode, Marcie Maxwell talks with Brandi Glover from Wounded Warrior Project, a Marketing Specialist who brings a unique perspective to P2P strategy. Having started as a fundraiser herself before moving into marketing, Brandi understands both sides of the equation—and why trust and alignment between these teams is critical for program success.

We’ll also discuss:

– The crucial difference between marketing and recruitment—and why that distinction matters for program outcomes
– Practical strategies for balancing lead generation with sustainable participant experiences
– How to set field teams up for success when marketing campaigns exceed expectations

Mentioned Links

Wounded Warrior Project
Carry Forward 5K

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Podcast Guest

Brandi Glover started at Wounded Warrior Project (WWP) and its Resource Development team in January of 2020 by supporting P2P events for walk/run and Livestreaming & Gaming. As a military brat with both of her parents and now her brother serving for the United States Air Force, it was a natural fit. Now, as a Marketing Specialist supporting P2P events, she blends her fundraising and marketing expertise to recruit, engage, and steward fundraisers across walk/run and livestream fundraising initiatives. Passionate about fundraising, she is always looking for new ways to inspire supporters and, in her free time, new ways to inspire herself. From backpacking to crocheting or learning photography, she enjoys sharing experiences with others through various hobbies, winding down from a day of activities with her dog, Mavis, and her cat, Margaret.

Podcast Host

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.