2015 Proprietary Program Summit

An opportunity to meet and network with leaders of proprietary walks, runs and other activities.


3:45 to 4:00 pm
GearIcon_RedHow can we make the most of our owned and operated fundraising events when virtual fundraising and funky, privately-owned alternative events are so hot? For Momentum President Mollye Rhea sets the stage for our summit.

4:00 to 4:30 pm
Networking Exercise
You’re guaranteed to have fun and build your network.

4:30 to 4:55 pm
Hiring and Retaining Great Staff
There’s an industry-wide problem in retaining fundraising staff and DonorDrive’s Ed Lord – a 25-year American Cancer Society veteran – has strong ideas about how to turn that around.

4:55 to 5:10 pm
Q&A/Group Discussion

5:10 to 5:35 pm
Taking Sponsorship to the Next Level
There’s more than one strategy for proprietary program sponsorship success. The Arthritis Foundation’s Meagan Fulmer and For Momentum VP Michele Egan Sterne helps identify the best model for your organization to accelerate sponsorship support.

5:35 to 5:45 pm
Q&A/Group Discussion

5:45 to 6:00 pm
Leverage Your Online Community
Learn how American Cancer Society uses online community to learn from its supporters and convert its fundraisers into high performing champions from American Cancer Society’s Joe Prosperi and Small World Labs’ Michael Wilson.

6:00 to 6:20 pm
JDRF_WalktoCure_PMS285Setting Revenue Expectations
Is flat the new up for established walks, runs and other proprietary programs? Explore how to manage revenue goals up and down your organization with Amy Boulas, JDRF’s National Director of the Walk to Cure Diabetes and Colin Jenkins, National Walk Manager, JDRF Canada.

6:20 to 6:25 pm
Q&A/Group Discussion

6:25 to 6:30 pm
Closing Remarks


Host sponsor



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