Original Broadcast: April 2022
With travel restrictions limiting the opportunity for Canadian organizations to attend P2PForum22 in Atlanta, GA, we offered a chance for P2P professionals to join together for a 90-minute webinar to discuss trends in the P2P industry.
During this virtual summit, we unveil the results of the annual P2P Benchmarking Study in Canada, tackle big questions facing the P2P industry and foster conversations among your peers.
How did 2021 impact the industry’s biggest programs?
Sue Dalos of Charity Dynamics, will reveal the data and the lessons it contains to improve the performance of our programs.
What’s the real story behind this year’s Top 30 numbers?
P2PPF’s Marcie Maxwell will sit down with a few of the Top 30 program leaders, Movember’s Allison Sharpe, The Princess Margaret Cancer Foundation’s Brendan Ennis and Heart & Stroke Foundation of Canada’s Anne Guilfoyle, to discuss how they navigated 2021 and what they learned along the way.
What small changes can be game-changers for my P2P program?
Blue Sea Philanthropy’s Brian Carney will share insights into initiatives that helped make their Coldest Night Of The Year series one of Canada’s fastest-growing programs of the last two years and facilitate small group discussions for peer sharing.
SPECIAL BONUS: All registrants will receive a copy of the Canadian datasets as a benefit of their registration, a valuable resource for benchmarking your efforts.
This webinar is free to P2P Forum Members or $99.
Want FREE access to this webinar recording and other resources that will help you raise more from p2p fundraising? Become a member today! (You can become a member when you register for this webinar).
Sue Dalos, Senior Director Client Engagement, Charity Dynamics
Sue Dalos is a sought-after speaker, fundraising strategist, and advisor within the non-profit industry. Over the past 22 years, working out of her home base in Toronto, Canada, Sue has supported marketing, fundraising, and program development efforts to raise more than $800M globally; supporting emergency relief, economic development, social services, health, and education sectors.
Sue started her career on the for-profit side as a Digital Brand Strategist at an integrated advertising agency, before following her heart into the non-profit sector.
Now, as Charity Dynamics Senior Director, Client Engagement, Sue is collaborating with non-profit professionals to create digital marketing & fundraising strategies that empower organizations to better fulfill their missions by increasing awareness for their causes, and by deepening engagement across their key audience segments, which ultimately results in more funds raised and greater retention.
Brendan Ennis, Director of Corporate and Community Partnerships, The Princess Margaret Cancer Foundation
Brendan joined the world of peer-to-peer fundraising in 2014 and for four years, he was fortunate to be a part of the amazing team behind the Enbridge Ride to Conquer Cancer, benefitting the Princess Margaret Cancer Centre. After spending two years as the Director of Partnerships at Food Banks Canada, Brendan returned to The Princess Margaret Cancer Foundation and leads the Northern Pass cycling event and Road Hockey to Conquer Cancer, Fuelled by Longo’s – both of which went LIVE in 2021!
Working on these incredible events has provided Brendan the unique opportunity to see what these events mean to those who ride, play hockey, and donate, as well as see what the more than $78 million raised over his years with those brands has meant to the lives of cancer patients and their families.
Anne Guilfoyle, Director of Community Engagement, Heart & Stroke Foundation of Canada
Anne Guilfoyle is the Director, Community Engagement at the Heart & Stroke Foundation of Canada. Located in Toronto, Anne leads the development of the Foundation’s community based peer-to-peer fundraising programs, including Ride for Heart, Jump Rope for Heart and Fundraise Your Way. She has led the transformation of this portfolio since July 2019, adapting rapidly to the many impacts of the Covid-19 pandemic.
Anne joined H&S in July 2016, after spending over ten years at a global consumer packaged goods company in progressively senior marketing roles. She brings a wealth of experience managing large cross-functional teams and developing and implementing strategic business and marketing plans. Outside of the office, Anne has three very energetic young boys who keep her busy.
Allison Sharpe, Director of Engagement & Stewardship, Movember
Allison Sharpe is the Director of Supporter Engagement and Stewardship at Movember Canada. In this role she collaborates with the fundraising, marketing and programs teams to implement strategies that engage, empower and mobilize men, giving them what they need to understand the health risks they face and to take action.
From her 20-year career in fundraising, Allison’s experiences with employee giving campaigns, third-party events, corporate and direct donor appeals, major giving and peer-to-peer fundraising guide her donor-centric approach to engagement and stewardship. Finding new ways to connect people with their impact through remarkable experiences has kept Allison motivated through these past two years of pandemic.
When not at work you can find Allison on the ski hill where she is a certified instructor and teaches with a traveling adult ski club. Fun fact, every vacation in the past 20 years has been on snow to ski.
Brian Carney, CEO, Blue Sea Philanthropy
Brian is the CEO of Blue Sea Foundation, a charitable foundation he established in 2010 based in Kitchener-Waterloo. He is passionate about chariti
es and moved by the essential work they do. He believes in the power of charities to make the world better and is a fan of leaders who invest their lives into creating lasting impact.
Blue Sea works with 300+ charities across Canada through three flagship peer-to-peer events, Coldest Night of the Year, Ride for Refuge and The Grand Parade. Over the past 10 years, Blue Sea has helped those partner charities fundraise over $65,000,000.
Before starting Blue Sea Brian worked as Director of Development for a Christian NGO for 6 years and prior to that as a business owner. Brian is married to Sylvia with three post-university children who all share his love for guitars, hosting big-ass parties and the Toronto Maple Leafs.