These Thriving Programs Show P2P’s Staying Power

By David Hessekiel

One of the great things about peer-to-peer fundraising is that it is always embracing new approaches and emerging technology.

But in our quest for the latest and greatest, we sometimes lose sight of the fact that there’s still value in the tried and true.

I was reminded of that fact when we were putting together the program for the 2019 Peer-to-Peer Professional Forum Conference and reviewing examples of thriving walk programs in Canada and the U.S..

The Aga Khan Foundation’s World Partnership Walk is merging traditional tactics and new-age approaches to achieve fantastic results and Blue Sea Philanthropy’s Coldest Night of the Year has been among the fastest growing programs in North America in recent years.

Across the border, a number of longstanding programs like the Alzheimer’s Association’s Walk to End Alzheimer’s, Pancreatic Cancer Action Network’s Purple Stride, and Leukemia & Lymphoma Society’s Light The Night Walk are also showing robust growth.

The Walk to End Alzheimer’s, for instance, is now the third-largest peer-to-peer fundraising program in the U.S., generating more than $89 million in 2017.

So while we’re thrilled that our conference full of news you can use on hot topics like fundraising with Facebook or live streaming, we’re excited you’ll find many outstanding speakers sharing tips on making walk programs more successful.

Check out the conference program to learn more. Register now to join them!

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