Is your organization placing a renewed emphasis on major gift fundraising? Are you wondering what this means for your peer-to-peer campaigns?

With the right strategy and a true sense of collaboration, major gifts and P2P fundraising can enjoy a mutually beneficial relationship, making both development channels stronger. Here are a few points to consider:

Don’t assume major donors won’t participate in events. While some may prefer anonymity, others welcome recognition. Participation doesn’t always mean fundraising — your events provide opportunities for acknowledgment, speaking engagements, or simply connecting with fellow supporters in meaningful ways.

Leverage events as stewardship touchpoints for major donors. These gatherings let donors experience your mission firsthand, hear impactful stories, and feel part of your community. They also give major gift officers valuable face time in a relaxed setting.

Bring the Major Gifts team into your P2P planning early. They can identify ways high-level supporters can contribute, such as serving in volunteer leadership roles, opening doors to corporate partners, or providing an anchor gift for a matching challenge.

Recognize that future major donors often start as P2P fundraisers. Exceptional fundraisers often have personal giving capacity, too. Having a clear process to identify and cultivate these prospects not only strengthens your major gifts pipeline but also shows participants their efforts are valued at the highest level.

By breaking down silos and finding ways for major gifts and P2P fundraising to intersect, your organization can unlock new levels of engagement, investment, and mission impact.