Original Broadcast Date: March 29, 2016
In response to viewer feedback, public broadcasting station, KLRU, decided to test whether a digitally-driven, supporter-powered campaign could enhance — or even replace — their long-standing on-air membership drive. Learn how the experiment paid off: what worked, what they learned, and how they are moving forward to combine traditional marketing methods with online campaign elements to appeal to a wider audience.
Attend this webinar to learn how to:
- Combine traditional marketing with online campaigns, instead of making P2P a stand-alone revenue model
- Enlist traditional supporters to grow your campaign (it’s not just about the millennials)
- Use lessons learned from a “first try” campaign in your overall marketing plan to increase donations year-round
Susannah Winslow, Membership Director at KLRU, and Miriam Kagan, Senior Principal at Kimbia, will walk you though KLRU’s path to success.
Susannah Winslow, Membership Director at KLRU
Miriam Kagan, Senior Principal at Kimbia
Free thanks to sponsorship by
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