Season 6 Episode 2: Rewriting Your Email Strategy for Real Connection with Crohn's & Colitis Foundation's Charlotte Conmy

Crohn’s & Colitis Foundation’s Charlotte Conmy joins the podcast to explore how email can cut through the noise and build real connection with supporters.

In a world where inboxes are overflowing and attention is limited, email isn’t dead, it just needs a new approach. The organizations seeing results today aren’t sending more, they’re sending smarter. By focusing on relevance, timing, and human connection, email can still be one of the most powerful tools in your engagement strategy.

In this episode, Marcie Maxwell sits down with Charlotte Conmy, Associate Director of National Marketing at the Crohn’s & Colitis Foundation. Charlotte brings a unique perspective shaped by experience on both the program and marketing sides of peer-to-peer fundraising. She shares how her team is rethinking email from the ground up, moving away from rigid calendars and toward behavior-driven communication that meets supporters where they are.

Charlotte dives into how segmentation, real-time data, and emerging tools like AI are helping her team deliver more personalized, timely messages. She also unpacks how to balance storytelling with action, collaborate across national and local teams, and integrate email with other channels like texting to create a seamless supporter journey.

Together, we’ll explore:

– Rethinking cadence and segmentation to reduce fatigue and increase relevance
– Balancing storytelling, calls to action, and clarity in every email
– Integrating email with texting and local outreach to drive deeper engagement

Mentioned Links
crohnscolitisfoundation.org
takesteps.crohnscolitisfoundation.org
teamchallenge.crohnscolitisfoundation.org

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Podcast Guest

Charlotte Conmy is an accomplished nonprofit leader with extensive experience in fundraising strategy, peer-to-peer events, and mission-driven marketing. At the Crohn’s & Colitis Foundation, she champions supporter-centered storytelling and builds community-focused fundraising programs that expand awareness and accelerate impact.

Charlotte is dedicated to advancing research, strengthening patient support resources, and improving the lives of all those affected by inflammatory bowel disease. She lives in Blue Bell, PA with her husband and two children.

Podcast Host

Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.