Kim Slone of the American Heart Association shares how she navigates the demands of P2P leadership with purpose, impact and a focus on the “why”

Being a leader in the peer-to-peer world can feel like a whirlwind of demands. Stay relevant. Innovate. Stick to the fundamentals. Explore new revenue streams. Prioritize effectively. Cultivate meaningful relationships. It’s a lot to juggle and can leave even the most seasoned leader feeling a bit dizzy.

In the midst of this whirlwind, it’s crucial not to lose sight of our “why” – the reason we embarked on a career in the nonprofit sector in the first place and also why we joined our respective organizations.

In this episode, P2PPF’s Marcie Maxwell is joined by Kim Slone, Executive Vice President for Development and Community Health of the American Heart Association, which was recently recognized as the 2024 Peer-to-Peer Professional Forum Organization Of The Year.  We delve into how this century-old organization remains relevant to today’s volunteers and supporters, the importance of building relationships with internal colleagues & volunteers, and how all of this can be accomplished by staying true to your “why”.

In this episode, we’ll also explore:
– Messaging strategies to engage a new generation of fundraisers
– The delicate balance between revenue diversification and strategic focus
– The importance of understanding your community’s motivation

Mentioned Links
American Heart Association
Heart Walk
Kids Heart Challenge

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Podcast Guest


Executive Vice President for Development and Community Health,
American Heart Association

As the American Heart Association’s Executive Vice President for Development and Community Health, Kim Slone leads a diverse team of fundraising leaders responsible for delivering nearly half of the organization’s public revenue support from signature campaign experiences, issue-based fundraising, direct marketing, digital response, online fundraising, development operations and a growing portfolio of revenue opportunities that drive the organization’s mission across key focus areas. 

Kim has dedicated her career to mission-based fundraising and, since joining the AHA in 2003, has served in leadership roles with growing responsibilities across local, regional and national positions. Her success in uniting her team behind a visionary goal has resulted in an aspirational track record with consistent growth for the campaigns and business areas she leads while her ability to build strategic relationships has mobilized volunteer leaders, staff, corporate supporters, individuals and communities to deliver significant revenue allowing the AHA’s mission work to improve public health outcomes in communities. Prior to becoming the National Executive Vice President for Development and Community Health in 2019, Kim held senior leadership roles within the AHA’s SouthWest region, most recently serving as Associate Executive Vice President, with responsibility of delivering millions in annual revenue from six states: Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming. She directly managed fundraising, operations and health impact for North Texas, Houston and Colorado. 

Kim has received national recognition within the AHA for her fundraising success and collaborative leadership in the SouthWest including the Earl B. Beagle Award for Staff Excellence, the organization’s highest staff honor, and the Rome Betts Award for Excellence. 

Before joining the AHA, Kim led fundraising efforts as a development manager for the American Cancer Society in Kentucky. Her commitment to the AHA’s mission is deeply personal, having lost both grandmothers to heart disease. A Kentucky native, Kim holds a B.S. in organizational communication with a minor in nonprofit management from Murray State University. She resides in the Dallas/Ft. Worth area with her husband and two children.

Podcast Host


Marcie Maxwell

Managing Director, Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.