Realizing the Promise of Third Party Events

Original Broadcast Date: November 11, 2013
Hear Mike Malekoff, former vice president at JDRF, share insights gained while transforming third-party campaigns into the successful Team JDRF program. You’ll learn about strategies JDRF and other groups have employed with supporter-organized and third-party events (like marathons) to maximize revenue and expand supporters and donor networks. Mike is introduced and joined by Todd Levy, Managing Partner of DonorDrive.

 

Speaker:

Mike Malekoff, Senior Development Director and Event Producer

Screen Shot 2016-08-14 at 2.48.09 PMMike most recently served as a Vice President at JDRF where he managed eventsthat raised over $1 billion during his tenure. Prior to JDRF Mike headed corporate partnerships for March of Dimes, increasing sponsorships 300%. As an event producer, Mike has experience with concerts, professional sports and the Olympic Games.

 

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