Realizing the Promise of Third Party Events

Original Broadcast Date: November 11, 2013
Hear Mike Malekoff, former vice president at JDRF, share insights gained while transforming third-party campaigns into the successful Team JDRF program. You’ll learn about strategies JDRF and other groups have employed with supporter-organized and third-party events (like marathons) to maximize revenue and expand supporters and donor networks. Mike is introduced and joined by Todd Levy, Managing Partner of DonorDrive.



Mike Malekoff, Senior Development Director and Event Producer

Screen Shot 2016-08-14 at 2.48.09 PMMike most recently served as a Vice President at JDRF where he managed eventsthat raised over $1 billion during his tenure. Prior to JDRF Mike headed corporate partnerships for March of Dimes, increasing sponsorships 300%. As an event producer, Mike has experience with concerts, professional sports and the Olympic Games.


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