Original Broadcast Date: November 5, 2013
Requests from supporters to create their own peer-to-peer fundraising programs have long made nonprofit executives squeamish. Typical reactions range from: “For Pete’s sake, why don’t they just get in line and take part in what we’ve worked so hard to produce?” to “What kind of trouble are these people going to cook up without our close supervision?”
Those attitudes have done little to tamp down people’s desires to go the independent route. Do-it-yourself online fundraising platforms make it easy for supporters to go out and hold their own programs with or without approval. The diversity of ways people are leveraging peer-to-peer fundraising on their own is tremendous from climbing mountains to asking for birthday donations to hosting virtual food drives.
Many flexible nonprofit organizations that embrace this trend instead of fighting it are reaping big benefits. Join us as Blackbaud’s Nancy Palo and the San Diego Zoo’s Marcia Barr describe how to make the do-it-yourself fundraising movement work for your organization.
Marla Barr, Programs Manager at the San Diego Zoo Global
Nancy Palo, Senior Consultant with Blackbaud’s Strategic Services Team
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