What can we learn from 2025?

It’s Spotify Wrapped season, our yearly snapshot of listening habits by the numbers. Total minutes. Most played albums, songs, artists, and podcasts. A quick window into what we loved and what shaped our year.

As we head toward year-end, take a moment to think about your P2P Wrapped:

How many minutes did your team spend talking with fundraisers, and how does that compare to the number of emails you sent?

What were your top events? Did they look the same as last year, or did they shift in meaningful ways?

Who were your top teams and individual performers? Were they who you expected?

Most importantly, what do these patterns tell you about the overall health of your program?

As you dig into your program’s data, it’s important to pause for qualitative reflection on what worked, what felt hard, and where you want to grow next. What metrics will you be looking at differently this year?