Leveraging Data to Keep Your Event Results on Track

Original Broadcast Date: November 5, 2013
After endless hours of planning, your event has left the station and is rolling down the tracks. As it picks up steam, drawing closer to the event date, the tasks pile up and it’s difficult to slow down, check the gauges and adjust the levers to keep results on track. As an event engineer this is exactly what you need to do and we’ll give you tips on how to do it.
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Charity Dynamics walks you through the key analytic milestones for events and how to use data throughout the event lifecycle including:

  • Event Planning: Setting Goals, Establishing Measurements, Segmenting and Forecasting Results
  • During Event: Metrics to watch and levers to pull to keep your event on track
  • Post Event: Understanding results and converting analytics into actions for positive change

Registration is FREE. Sponsored by Charity Dynamics

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