Leading the Front Line: Managing Today’s P2P Fundraisers

WEBINAR LIBRARY

Leading the Front Line: Managing Today’s P2P Fundraisers

Managing front-line P2P fundraising staff looks very different than it did even a few years ago. Between shifting workplace expectations, hybrid teams, rising burnout, and a new generation entering the workforce, today’s managers are being asked to lead with more flexibility, empathy, and intention than ever before.

This two-part webinar series features candid conversations with fundraising leaders navigating these challenges in real time. Explore how managers are building strong team cultures, coaching confident fundraisers, retaining emerging talent, and supporting staff well-being while still driving meaningful results.

Topics include:

How front-line fundraising roles and leadership expectations are evolving
Coaching staff to have stronger fundraiser conversations
Building culture and connection across hybrid and remote teams
Preventing burnout while maintaining accountability and performance
Supporting growth through onboarding, feedback, and one-on-one coaching
Retaining and developing next-generation fundraising talent
Strengthening collaboration between local and national teams

Whether you’re a seasoned leader or stepping into management for the first time, you’ll gain practical takeaways, fresh ideas, and reassurance that you’re not navigating these challenges alone.

The full two-part webinar is free for P2P Forum Members and $99 for non-members.

Speakers

Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry.

She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program.

She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events.

In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns.

She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.

Katie Jones is the Executive Director for the Tennessee Chapter of the Alzheimer’s Association. She brings more than 18 years of nonprofit fundraising and leadership experience, including seven years with ALSAC/St. Jude Children’s Research Hospital, where she held a variety of leadership roles across peer-to-peer fundraising, youth engagement, and planned giving.

Katie launched her fundraising career by leading the St. Jude Up ’til Dawn peer-to-peer fundraising program through a major rebrand and relaunch. She later transitioned to the Planned Giving team, expanding her expertise in donor engagement and philanthropic strategy.

Following her tenure at ALSAC/St. Jude, Katie served as Director of Development for Youth Villages, where she spent five years leading volunteer engagement and fundraising efforts while strengthening community partnerships and donor support.

Since joining the Alzheimer’s Association in 2024, Katie has overseen statewide fundraising initiatives and donor engagement strategies across Tennessee. In 2026, she was named Executive Director, and she now leads efforts to advance the Association’s mission, drive impact across Tennessee, and support individuals and families affected by Alzheimer’s disease and other dementias.

Tracy Hill is a seasoned professional in community fundraising and development, currently serving as the Strategic Director of Community Fundraising for the California, Hawaii, and Guam Division of the American Cancer Society.

Additional professional experience encompasses positions at the Arthritis Foundation, Little Bit Therapeutic Riding Center, Victim Support Services, and Regal Financial Bank.

Tracy holds a Master’s degree in Non-Profit Leadership from Seattle University and a Bachelor of Arts in Criminal Social Justice and Forensic Criminal Investigation from Lewis University.

Francesca Villa is the Associate Vice President of Fundraising Events at the Parkinson’s Foundation. For the past ten years, she’s worked to build community fundraising programs and expand reach.

In 2020, she developed Parkinson’s Revolution, an indoor cycling ride and second signature event that has grown from seven to 20 cities and raised over $2.5 million.

She now oversees the entire P2P national team, driving strategy and revenue for walk, run, ride, and DIY with a team of six national staff.