PEER REVIEW BLOG

Is Your P2P Goal A Moving Target?

If you’ve been feeling like you’re trying to build a P2P budget or upcoming campaign strategy on shifting sand, you’re not alone.

Between federal funding cuts, new tariff pressures and health policy crises, the nonprofit sector is facing a perfect storm of uncertainty. The question isn’t whether change is coming – it’s how we’ll respond to it.

Here’s how to regain a sense of control:

Reverse-Engineer Your Budget
Stop starting with the big topline number. Instead, set targets for your actual teams and fundraisers – returning and new – and build your projections up from there.

Focus Your Team On Micro-Wins
When the big picture feels overwhelming, zoom in on what you can accomplish in the short term. How many new teams can you recruit this week? How many fundraisers can you help reach their next milestone this month?

Remember Your Why
Every dollar you raise today isn’t just meeting this year’s goals. It’s funding next year’s research, supporting future communities and building mission-critical infrastructure – no matter which way the political winds blow.

Sometimes the most powerful thing we can do is start where we are.