With inflation, federal funding challenges and an increasing number of natural disasters, many nonprofits are facing financial uncertainty.

The good news? P2P fundraising is uniquely poised to help organizations like yours stay resilient in times of change.

Going Big By Going Small: While economic shifts may impact major giving, P2P fundraising brings in more donors who give smaller amounts—adding up to a big impact. A $25 donation in support of a friend may feel more accessible than a large gift, so continue testing different giving levels to find what works in the current climate.

Quickly Responding to Policy Changes: When funding uncertainty arises, it can serve as a rallying cry for supporters to step up. Be ready to launch a quick campaign, issue a challenge or re-engage past donors to ensure your mission continues without disruption.

Diversifying Your Reach: National P2P campaigns naturally create a broader, more diversified funding base. If a natural disaster or economic downturn affects one region, shifting focus to other areas can help fill the gap and sustain momentum.