Original Broadcast Date: January 27, 2015
We all strive to find that magical moment, campaign or strategy to drive our program performance.
New ideas, shiny products and impressive concepts can easily capture the attention of your board, executive director or manager. Sometimes, they help your imagination run wild with thoughts of new dollars rolling in to help you achieve your goal. However, it can also be intimidating and you
may fear the risk involved in putting in the time, effort and resources on a new idea which could fail.
The Alzheimer’s Association’s Noel Beebe and Blackbaud’s Taylor Shanklin share examples from The Walk to End Alzheimer’s, industry insight on the latest in P2P innovation, and tips for finding your silver bullet, including:
- How to separate the good ideas from the bad and know when a risk is worth taking.
- Balancing the elusive silver bullet with the tried and true methods of generating revenue
Noel Beebe, The Alzheimer’s Association
Taylor Shanklin, Blackbaud
Free thanks to sponsorship from
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