Independent Fundraising Events in the Real World

Original Broadcast Date:  June 14, 2016

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Nonprofits of all sizes and missions are looking to Independent Fundraising Events (IFEs) to expand their fundraising reach. But, even though one of the appeals of IFEs is that volunteers create and manage the events — requiring less time and money than nonprofit-led events, the nonprofit still has a significant role in inspiring and supporting volunteer fundraisers.

In this session, a panel of nonprofits  – including Second Harvest Food Bank of Central Florida and the American Brain Tumor Association will answer moderator and audience questions about their real-world experiences with IFEs.

You will learn:

  • About inspiring independent fundraisers with ideas and support for IFEs
  • How to choose online tools, such as web portals, peer-to-peer sites, and registration forms, to make IFEs more successful
  • Results and lessons learned from real-life examples of IFEs



Mark Becker, Founding Partner, Cathexis Partners, For more than a decade, Mark has used his deep experience with CRM, CMS, and peer-to-peer fundraising software for nonprofits to help organizations get the most from their existing technology tools, implement new technology to address gaps, and find the best overall approach to using technology to support their missions.


Maria Shanley, Second Harvest Food Bank of Central Florida, Maria manages online fundraising, multiple teamraisers, and social media. Maria has over 12 years of experience working with Convio/Blackbaud tools. She graduated from the University of Central Florida with a Marketing Degree. Prior to working at Second Harvest, Maria worked at PBS/NPR affiliate WMFE, another great non-profit in the Orlando area. You can find Maria rooting for the Red Sox, chasing after her 16 month-old and talking about her 2 tuxedo cats.

Jennifer Sloan, Advancement Director, Corporate & Community Engagement, American Brain Jennifer SloanTumor Association (ABTA), Jennifer joined the organization in September 2014 as Advancement Manager, Events and helped rebrand Team Breakthrough, the ABTA’s endurance program, and Breakthrough Your Way, the organization’s national program for volunteer fundraising events. In her current role, Jennifer oversees the ABTA’s nationwide CommYOUnity volunteer network and the staff who manage the Breakthrough Your Way platform. Jennifer’s previous experience includes managing a premier cycling event, the largest chapter of a national organization and a run/walk in NYC that attracted over 7,000 participants to Central Park. She also worked at the 2002 Winter Olympics in Salt Lake City and in public relations for the Chicago White Sox major league baseball club.

Christina Relacion, Account Manager, Cathexis Partners, Christina has more than 10 years of Christina Relacion (Finnell)experience in digital marketing, website editing, video production, and social media. Before joining Cathexis Partners, she served as Communications Manager at the Scleroderma Foundation’s national office. She currently serves as Cathexis Partners’ account manager for Scleroderma Foundation, and will speak about their program.

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