After nearly a decade of setting revenue records with Bald for Bucks, the Roswell Park Cancer Institute’s fundraising team had hit a wall.
Bald for Bucks, which encouraged high school students and others in the Buffalo community to shave their heads to raise money for the institute, had been one of Roswell Park’s signature peer-to-peer fundraising campaigns.
But in 2015, Roswell Park saw a sharp decline in participants — and in dollars raised. As those who work in peer-to-peer fundraising often discover, fast-growing campaigns like Bald for Bucks eventually reach a tipping point where the concept grows stale and interest wanes.
What happens next is what often makes or breaks a campaign.
Some organizations simply try to hold on and try to squeeze whatever revenue they can from the campaign while clinging to the hope that it will somehow rebound.
Others innovate. Instead of riding out a tired concept, they go back to the drawing board and search for new ideas that will either reinvigorate the program — or replace it altogether with something fresher.
It isn’t easy to create a culture of innovation — especially when P2P teams are expected to hit revenue targets and manage costs. But it is possible — and we are proud to share a free new resource with that in mind.
“Building an Innovative Peer-to-Peer Fundraising Program” provides a road map to innovation through a series of real P2P examples.
Download now to:
• Explore the 5 key traits of innovative P2P programs;
• Learn how fast-growing programs like Extra Life use data and insights to stay ahead of the curve;
• Generate ideas for adding new twists and incorporating new approaches into your existing P2P campaign
This free guide is a great resource for organizations that are launching a new P2P program and teams that are looking to breathe new energy into an existing program.