Facebook appears to be stepping up its game in the peer-to-peer fundraising space.
The social network is partnering with Movember to test a new system that makes it easier for fundraisers to share stories and solicit donations, according to a report by The Chronicle of Philanthropy.
Here’s an excerpt from The Chronicle’s report (available only to subscribers):
The social network is also doing testing with men’s-health nonprofit the Movember Foundation to integrate volunteer fundraisers’ pages on Movember.com and Facebook. They will essentially be synced so that Movember’s fundraisers can share personal stories, solicit friends and family, and log donations seamlessly on both sites without jumping between the two.
Facebook appears to be bolstering its ability to play a central role in “peer-to-peer” fundraising, or fundraising done by individual supporters on behalf of nonprofits.
This bears watching. It could ultimately help more nonprofits capture donations through the world’s largest social network.
The move might also pressure other social networking sites to make it easier for users to raise money for charities.
It also follows an effort by YouTube to add “donate” buttons to live video feeds.
Blog: Read more about how Movember has been expanding its efforts to appeal to women and to fundraise year-round.