Wednesday, May 19 from 1:30 pm to 2:30 pm ET
Free thanks to sponsorship by Revunami
2020 brought massive change and uncertainty. The best-positioned organizations were those that have been investing annually in building meaningful long-term supporter relationships, not just driving registrations and donations.
Join speakers from Covenant House, American Foundation for Suicide Prevention and Revunami as they share how paid social media campaigns focused on cultivating supporters were critical to both organizations. From Covenant House’s year-round awareness and mission delivery campaigns to AFSP’s Hope In The Mailbox Pilot Campaign, we’ll discuss creative approaches to building brand recognition and affinity that drive success at the bottom of the funnel.
You’ll leave with new ideas on how to deepen supporter relationships prior to critical events and fundraising moments.
You will learn:
- How communicating without a direct ask can actually grow responses for future efforts, ultimately lowering cost per registrant and increase average amount raised
- How to develop creative approaches to driving supporter engagement
Amin Tehrani, Managing Director at Revunami
Amin Tehrani founded Revunami in 2008 after more than eight years of experience managing all digital activities for JDRF. Revunami is a full-service strategic consulting firm that offers analysis, strategy, implementation, and execution. We have a simple primary goal: create a measurable increase in revenue for mission-driven nonprofits.
Kira Girin, Associate Vice President, Supporter Impact + Retention, Covenant House
Kira Girin is Associate Vice President, Supporter Impact and Retention at Covenant House International. Kira has worked in fundraising for eight years and has experience in both digital marketing and direct mail. She’s passionate about using marketing and audience engagement to end youth homelessness.
Meghan Coan, Associate Director, P2P Fundraising, Covenant House
Meghan Coan is the Associate Director of Peer to Peer Fundraising at Covenant House. Meghan has worked on large-scale peer to peer fundraising events for the last 7 years. Having worked both as a consultant and internally at several organizations prior to Covenant House, she approaches fundraising and recruitment with a focus on participant experience.
Nicole Dolan, Senior Director, Out of the Darkness Walks at AFSP
Nicole Dolan brings more than 10 years of fundraising event experience to the table in her role as Out of the Darkness Walks Senior Director. A restaurant event director in her previous life, Nicole started with the American Foundation for Suicide Prevention’s Overnight Walk in 2007 and now guides a team of staff and volunteers to lead nearly 600 Out of the Darkness Community, Campus, and Overnight Walks across the country, creating an experience that brings hope and healing to a quarter million participants while raising more than $25 million annually for AFSP.
Travis Sheridan, Strategist at Revunami
Travis Sheridan has more than 5 years of experience in supporter mobilization, fundraising, and comprehensive digital strategic planning. At Revunami, Travis works closely with clients to develop short and long-term goals and execute cross-channel digital programs that meet them.
This webinar is free thanks to sponsorship by