Original Broadcast Date: December 5, 2018
An effective email coaching program is critical to the fundraising success of your participants – and we’ve got the data to prove just how much of a difference it makes. We’ve reviewed the impact that receiving coaching emails make for some of the nation’s largest event programs and we’re ready to share what we’ve learned. We’ll cover the impact that compelling coaching makes on participants updating personal pages, sending emails, making personal donations and how that translates into rockstar fundraisers! Finally we will dig into strategies for making sure participants sign-up for and stay on your email list so they can receive effective coaching throughout the event season.
- What the data tells us about the impact of receiving coaching emails
- Strategies on how to communicate with your participants so they know what you expect of them
- How to leverage your digital tools to maximize email deliverability
Amy Starnes, Director, Digital Fundraising, Best Friends Animal Society
Colleen Legge, Principal Consultant, Charity Dynamics
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