“In 2025, peer-to-peer fundraising in Canada demonstrated both resilience and reach,” said Marcie Maxwell, CEO of the Peer-to-Peer Professional Forum. “This year’s Canadian report represents the largest study of Canadian peer-to-peer programs in our 13-year history, giving us an unprecedented view into how these programs are evolving. What stands out most is how organizations are strengthening community and connection while adapting their approaches to meet supporters in meaningful and sustainable ways.”

The Terry Fox Foundation’s Terry Fox Run once again led the field as Canada’s largest peer-to-peer fundraising program. The Run raised $33 million, fueled by a strong 23.9% increase over the prior year, and delivered the largest dollar gain of any program with growth of $6.4 million.

The annual edition of the Peer-to-Peer Fundraising Top 30 Survey is sponsored by Streetlight Digital, a fundraising and digital marketing agency serving the nonprofit sector.

“Streetlight Digital is deeply invested in the P2P Fundraising Top 30 Data Set because data is the foundation of every P2P success story,” shares Natalie Stamer, Co-Owner and Managing Partner of Streetlight Digital. “Strong programs rely on insights at every level that inform strategy and guide decisions. But it’s not just the numbers that matter; it’s the analysis behind them and the ability to translate trends and success stories from these top 30 organizations into achievable goals for your own P2P program and its unique benchmarks. Let the data define your direction, and start exploring with this P2P Data Set.”

Study highlights include:

• 22 of the top 30 programs reported positive revenue growth in 2025.

• MS Canada’s WeChallenge MS ranked 30th on the list, raising $1,750,254. This total reflects a $240,204 increase, or 16% more than was required to earn a spot on the 2024 list.

• Three programs joined the Top 30 for the first time in 2025: Hockey Helps the Homeless’s Pro-Am Series at #7, the Canadian Mental Health Association’s Push-Up Challenge at #15, and BC Children’s Hospital Foundation’s RBC Race for the Kids at #26.

• The Canadian Mental Health Association’s Push-Up Challenge achieved the highest percentage growth in participation, increasing 42% to reach 70,400 participants.

• With four programs on the list, The Princess Margaret Cancer Foundation led all Canadian nonprofits in the number of industry-leading peer-to-peer fundraising initiatives. The Canadian Cancer Society and MS Canada followed closely with three programs each.