Season 7 Episode 1: Planning Beyond the Next Event Season Guest with March of Dimes' Laura Goodwin

In our Season 7 premiere, March of Dimes’ Laura Goodwin joins the podcast to explore how long-range planning and cross-functional alignment can build a stronger future for peer-to-peer fundraising.

A strong P2P strategy isn’t built by one team or one event season. Creating sustainable growth means bringing the right people together, building a shared vision and making decisions today with an eye toward where the program needs to go tomorrow.

In this episode, Marcie Maxwell talks with Laura Goodwin, Vice President of Campaigns for March of Dimes, about how her team is planning for the future of March for Babies. Laura shares how teams across the organization come together to shape the strategy, launch it internally and equip local teams to bring it to life.

They also explore the value of thinking beyond a single year, staying focused through inevitable ups and downs and understanding P2P’s role in the broader donor journey. Laura challenges the idea that P2P fundraising is transactional and shares advice for creating stronger alignment around a shared vision.

Together, we’ll explore:

– Building cross-functional alignment around P2P strategy and execution
– Using long-range planning to guide today’s decisions and navigate short-term fluctuations
– Understanding P2P’s role in deeper donor relationships and the broader fundraising ecosystem

Mentioned Links
March of Dimes
March for Babies
@marchofdimes on Instagram, Facebook & X
March of Dimes MODCAST

Stay Connected on LinkedIn
Connect with Laura
Connect with Marcie
Connect with the Peer-to-Peer Professional Forum

Podcast Guest

Laura Goodwin is Vice President of Campaigns for the March of Dimes, advancing the fight for the health of all moms and babies by leading the organization’s largest revenue portfolio—generating more than $45 million annually and engaging 80,000+ unique donors nationwide.

A results-driven nonprofit executive, she builds high-performing teams and scalable and data-informed campaigns that translate generosity into measurable impact. In 2025, Laura led the National Corporate Engagement Team, delivering seven-figure year-over-year growth exceeding 20% and expanding impact for moms and babies nationwide.

Podcast Host

Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry.

She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns.

She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.