Speakers
Marcie Maxwell
CEO,
Peer-to-peer professional forum
Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.
Katie Jones
Executive Director, Tennessee Chapter,
Alzheimer’s Association
Katie is a proud graduate of the University of Louisville and a seasoned nonprofit leader with more than 18 years of fundraising and development experience. She began her career with ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, where she spent seven years advancing through a variety of leadership roles.
Katie launched her fundraising career by leading the St. Jude Up ’til Dawn peer-to-peer fundraising program through a major rebrand and relaunch. Her success in youth engagement and fundraising strategy led to progressive leadership opportunities, culminating in her role as Associate Director on ALSAC/St. Jude’s Youth and Community Engagement team. She later transitioned to the Planned Giving team, expanding her expertise in donor engagement and philanthropic strategy.
Following her tenure at ALSAC/St. Jude, Katie served as Director of Development for Youth Villages, where she led volunteer engagement and fundraising efforts for five years. Her leadership helped strengthen community partnerships, expand donor support, and advance the organization’s mission of helping children and families succeed.
In 2024, Katie joined the Alzheimer’s Association as Vice President of Development for Tennessee, overseeing statewide fundraising initiatives and donor engagement strategies. In January 2026, she was named Executive Director, where she now leads efforts to advance the Association’s mission, drive impact across Tennessee, and support individuals and families affected by Alzheimer’s disease and other dementias.
Throughout her career, Katie has demonstrated a passion for mission-driven work, strategic fundraising, volunteer engagement, and building meaningful relationships that create lasting community impact.
Francesca Villa
Associate Vice President, Fundraising Events,
Parkinson's foundation
Natalie Stamer
Co-owner and Managing Partner,
Streetlight Digital
Natalie has worked on behalf of nonprofits throughout her career, starting with the St. Baldrick’s Foundation. While there, she oversaw the marketing, communications, and online fundraising strategy and execution, including the development of their website and custom-built P2P platform. During her 12-year tenure, the Foundation grew from a handful of events raising $300K into a worldwide phenomenon, raising more than $38 million/year.
Natalie then took a role with the Muscular Dystrophy Association as VP of Digital, Content Marketing, and Online Fundraising overseeing the digital marketing team as well as the direct response and donor care teams.
Since Streetlight Digital was founded nearly eight years ago, she has had the honor of working with some of the most well-respected nonprofits in the industry. The unique overlap of marketing and fundraising knowledge of the Streetlight team allows them to provide full-spectrum support – helping nonprofits turn casual donors into lifelong supporters and one-time participants into brand advocates for consistent growth.