Events Marketing Manager

VACANCY: Event Marketing Manager

REPORTS TO: Director, Creative

LOCATION: Toronto, Ontario (hybrid working model)

STATUS: Full-time Permanent Employment

No. of VACANCIES: One (1). This posting is for an existing vacancy for which we are currently undertaking recruitment

SALARY RANGE: $93,000 – $98,000 per annum

Please note: This range reflects the expected compensation for the candidates who meets the stated qualifications. Actual pay may vary based on experience, education, and internal compensation practices.

ABOUT UHN FOUNDATION

Part of University Health Network (UHN), Canada’s #1 hospital, UHN Foundation raises funds for research, education and excellence in patient care at Toronto General and Toronto Western hospitals, Toronto Rehab and The Michener Institute of Education at UHN. Our donor community is UHNITED to help us change the status quo of healthcare – helping recruit and train the brightest medical minds from around the world, develop new treatments for disease, and advance bold medical research.

UHN’s Toronto General Hospital has been ranked the #3 hospital in the world on Newsweek’s 2024 World’s Best Hospitals list, citing our leadership in transplantation, cardiac and vascular care, and surgical innovation. UHN is the only publicly funded hospital in the top five – also making us the world’s #1 publicly funded hospital.

The Foundation´s vision and mission is to enable global leadership and innovation in health by developing strong relationships with UHN stakeholders. We are committed to supporting UHN’s vision to create a healthier world by embodying our values of integrity, accountability, collaboration and inclusion.

Together with our donors, we are helping Canada’s #1 hospital reimagine healthcare.

POSITION SUMMARY

As a member of the Marketing & Communications team, the Peer-to-Peer (P2P) and Event Marketing Manager is responsible for developing, implementing, and optimizing marketing strategies that support the full Events portfolio with a specialized focus on peer-to-peer (P2P) fundraising initiatives.

This role acts as the marketing lead for all fundraising events, project-leading the creation of marketing deliverables, participant engagement tools, and campaign assets, while working in close collaboration with the Events team to build participant acquisition, retention, and fundraising success. This role sits within the Creative team within the Foundation’s Marketing & Communications department, and reports directly into the Director, Creative. The ideal candidate is a highly talented and passionate marketer with strong communications and cross-functional collaboration skills.

KEY RESPONSIBILITIES

Peer-to-Peer (P2P) Marketing

• In collaboration with the Events Team, develop and manage an effective participant recruitment strategy that aligns with donor acquisition goals and targets
• Advise on participant engagement journeys — including email coaching series, fundraising incentives, team captain tools, social sharing assets, and recognition campaigns
• Analyze participant insights, fundraising data, and engagement patterns to inform segmentation and messaging recommendations
• Support the Events team with marketing expertise, ensuring best practices for community engagement and fundraising growth
• Act as a P2P event marketing subject matter expert for the Foundation

Marketing Strategy

• Lead the development and execution of integrated marketing strategies for all fundraising events, including signature, community, and peer-to-peer programs
• Serve as the main marketing partner to the Events teams, ensuring alignment of goals, messaging, timelines, and campaign objectives
• Build and manage marketing plans, campaign calendars, recruitment communications, and event brand positioning
• Create and maintain marketing workback timelines, production briefs, and project plans, collaborating closely with Events, Corporate Development, Brand, Creative, Content, Digital, and Public Relations leads

Project Leadership & Marketing Deliverables

• Act as project lead for all marketing deliverables related to the Events portfolio — working with internal creative team for creative development, production workflows, approvals, and vendor coordination
• Ensure brand consistency across all channels, deliverables, and event marketing materials

Performance, Reporting & Optimization

• Monitor campaign performance and provide insights on participant acquisition trends, engagement, and ROI
• Use analytics to drive continuous improvement and innovation in marketing strategies specific to events and peer-to-peer fundraising
• Stay informed on market trends, emerging tools, and sector benchmarks in peer-to-peer fundraising, experiential marketing, and community engagement

QUALIFICATIONS & EXPERIENCE

• Peer to Peer (P2P) event or communications experience strongly preferred
• Post-secondary education in marketing, communications, fundraising or a related field
• 5+ years of not-for-profit event fundraising or communications experience
• Strong project management skills and ability to effectively delegate
• Demonstrated knowledge of best practices in event marketing and peer-to-peer fundraising
• Superior presentation, writing and editing skills and ability to convey compelling stories and messages that are tailored to unique stakeholder groups
• Highly organized and detail-oriented
• Ability to manage multiple projects with various timelines and handle competing, changing priorities
• Proactive problem solver; solution-oriented; displays sound decision-making and judgment
• Ability to work both independently and as part of a team
• Demonstrates initiative, resourcefulness, creativity and flexibility

WORK ENVIRONMENT

• Fast-paced, service and results oriented environment
• May have some activity outside of the office to support meetings
• The Foundation has a hybrid work model. Staff will be required to have a safe home office set-up 3-4 days per week and will be in office for 1-2 days per week, (specifics to be planned with your manager.)
• Ability to work cooperatively with colleagues in all positions throughout the Foundation
• Shared commitment and support of the overall Foundation goals

Alongside competitive salaries, we offer an extensive benefits package, flexible work arrangements, growth and development opportunities, defined benefits pension plan, birth parent/parental leave top-up, extended long weekends around statutory holidays and more.

University Health Network thanks all applicants; however, only those selected for an interview will be contacted. UHN has a diverse workforce and is an equal-opportunity employer.

Please note: All applicant screening and evaluation for this role are carried out manually by our recruitment team. We do not leverage AI in any part of the hiring process.