Season 6 Episode 1: Nurturing P2P Relationships That Go Beyond the Finish Line with The Christopher & Dana Reeve Foundation's Kelly Lamb

In our Season 6 premiere, The Christopher & Dana Reeve Foundation’s Kelly Lamb joins the podcast to explore how endurance programs can nurture deeper, more transformational relationships with peer-to-peer fundraisers.

Endurance fundraising is about more than race entries and revenue goals. At its best, it’s a relationship-driven experience that connects people to purpose in lasting ways. When organizations move beyond transactional touchpoints and invest in the full journey, fundraisers don’t just participate, they stay, grow and advocate.

In this episode, Marcie Maxwell talks with Kelly Lamb, Director of Development at the Christopher & Dana Reeve Foundation. As the leader of Team Reeve, Kelly shares how her team approaches every runner as a long-term partner, not just a participant.

Kelly walks through how relationships begin at the application stage, where listening for motivation and potential sets the tone for everything that follows. She shares how personalized coaching helps fundraisers see beyond minimums and step into what’s possible. From building connections across a dispersed team to creating moments that inspire runners to return year after year, Kelly offers a thoughtful approach to growing both impact and community.

Together, we’ll explore:

– Treating peer-to-peer fundraisers like major donors from recruitment through stewardship

– Coaching strategies that unlock confidence and increase fundraising potential

– Creating connection and community that keeps runners engaged beyond the finish line

Mentioned Links
https://www.christopherreeve.org/events/

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Podcast Guest

Kelly Lamb serves as the Director of Development for the Christopher & Dana Reeve Foundation. She has worked for the Foundation for over six years in peer-to-peer fundraising through Reeve’s DIY fundraising program and their World Major Marathon races to fund critical spinal cord injury research and resource programs for all individuals living with paralysis or mobility impairments.

Her involvement with the Foundation began in 2014 as a member of Team Reeve for the NYC Marathon due to a personal connection with spinal cord injury. She participated in six marathons for Team Reeve and personally raised over $100,000. She will take on her first Boston Marathon this April with Team Reeve.

She has previously worked in development for the American Heart Association and marketing for Macy’s Inc.

Podcast Host

Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.