Beyond the Basics: How Leading P2P Programs Are Expanding Texting to Drive More Recruitment and Revenue

WEBINAR LIBRARY

Most P2P programs are already using text messaging. The question is no longer if it works, it’s how to make it perform at a higher level.

In this session, Tatango and the Colorectal Cancer Alliance explore how leading event programs are evolving beyond basic campaigns and into more structured, high-performing texting strategies that support recruitment, participant engagement, and fundraising outcomes.

We share how programs are expanding their approach across the full event lifecycle – from recruitment and onboarding to coaching and event-day logistics – using segmentation, testing, and automation to drive stronger results.

This is not a “texting 101” session. It’s a practical look at what’s working now, and how advanced P2P teams are building more effective, scalable texting programs.

You’ll learn actionable strategies to:

Expand recruitment strategies using a mix of MMS, video, and increased touchpoints
Segment audiences more effectively, including participants, team members, and captains
Use automation to support participant coaching and improve conversion
Approach testing across message format, timing, and cadence to optimize performance
Elevate logistics and event-day messaging into meaningful engagement moments

This webinar is FREE thanks to sponsorship by

Speakers

Francesca Arminio is a digital marketing professional specializing in email and mobile engagement within the nonprofit healthcare space. She currently serves as Senior Manager of Email and Mobile Marketing at the Colorectal Cancer Alliance, where she leads the strategy, execution, and optimization of email and SMS/MMS campaigns to deliver timely, personalized communications. Her work focuses on driving engagement, increasing program participation, fundraising, and ensuring patients, caregivers, and advocates nationwide receive relevant, actionable support throughout their journey.

Mike Snusz is one of the nonprofit sector’s leading voices on text fundraising, bringing 20 years of digital fundraising expertise to his role at Tatango. As Director of Nonprofit Customer Experience, he partners closely with organizations to design high-impact text strategies that drive donor engagement and giving. Mike is the principal author of the Tatango Texting Insights Report and is frequently featured in industry publications, where he helps demystify text messaging and show nonprofits how to use it as a trusted, results-driven fundraising channel. Prior to Tatango, Mike spent 15 years at Blackbaud leading a digital consulting team, and he began his career managing the Ride For Roswell in his hometown of Buffalo, NY.