“In 2025, peer-to-peer fundraising in the U.S. continued to grow at a steady and more sustainable pace,” said Marcie Maxwell, CEO of the Peer-to-Peer Professional Forum. “While the era of dramatic spikes seems to be behind us, leading programs are showing real strength by adapting with intention. The organizations seeing the most success are leaning into community and connection while evolving their strategies to meet donors where they are.”

America’s largest peer-to-peer fundraising program remained the Heart Walk, which raised $121 million for the American Heart Association. The Heart Walk also recorded the largest year-over-year dollar increase with an $11 million gain.

The 20th annual edition of the Peer-to-Peer Fundraising Top 30 Survey is sponsored by Streetlight Digital, a fundraising and digital marketing agency serving the nonprofit sector.

“Streetlight Digital is deeply invested in the P2P Fundraising Top 30 Data Set because data is the foundation of every P2P success story,” shares Natalie Stamer, Co-Owner and Managing Partner of Streetlight Digital. “Strong programs rely on insights at every level that inform strategy and guide decisions. But it’s not just the numbers that matter; it’s the analysis behind them and the ability to translate trends and success stories from these top 30 organizations into achievable goals for your own P2P program and its unique benchmarks. Let the data define your direction, and start exploring with this P2P Data Set.”

Key findings of interest to industry leaders include:

• 23 of the top 30 programs reported positive revenue growth in 2025.

• The Cleveland Clinic’s VeloSano, ranked 30th, raised $14,504,865, representing a $504,865 increase over the amount required to make the Top 30 in 2024.

• ALSAC/St. Jude Children’s Research Hospital’s PLAY LIVE returned to the Top 30 for the first time since 2021, ranking 22nd.

• The American Cancer Society’s Making Strides Against Breast Cancer, ranked 8th by revenue, saw the largest increase in participation, adding 68,823 walkers in 2025 for a total of 931,383 supporters.

• Memorial Sloan Kettering Cancer Center’s Cycle for Survival achieved the highest percentage growth in participation, increasing 13% to reach 26,000 participants.

• With three programs each on the list, ALSAC/St. Jude Children’s Research Hospital and Blood Cancer United top U.S. nonprofits in the number of industry-leading peer-to-peer fundraising initiatives they operate.

Study sponsor, Streetlight Digital, has also provided a downloadable graphic that highlights the Top 30.