Kathleen Hayes

American Diabetes Association

Kathleen began her career at the American Diabetes Association at a local office working on one of the Association’s top endurance events. Working on local events gave her a unique 360 view of events including event logistics, volunteer recruitment and management, and online marketing.  Under her leadership, in just three years revenue increased by over 70%.

Kathleen has been an energetic and savvy communicator and is now responsible for peer to peer fundraising strategy incorporating web, email and social media strategies nationally. She uses qualitative and quantitative data to develop and implement comprehensive online engagement plans that deepen impact and drives giving and retention.

Creating a user experience that inspires fundraisers to become Association ambassadors is something she is passionate about. This has been made possible by Kathleen’s management of a national team of online marketing and engagement staff and has streamlined communications which ensures that consistent messaging and branding are in place for all peer to peer events.

Kathleen works and lives in Albany, NY. She loves volunteering for nonprofit organizations and to make the northeast winter more fun, she joined the local curling club in 2017.