Legacy Charity Walks and Runs Are Stumbling, New Report Says

Chronicle of PhilanthropySeveral major charity walks and runs extended a yearslong revenue slump in 2014 as newer, sometimes offbeat fundraising events grew in popularity, according to a reportreleased today.

The American Cancer Society, Susan G. Komen, and JDRF each saw gross revenue from their signature events decline by at least 10 percent last year. Several other organizations—including the March of Dimes and the National Multiple Sclerosis Society—reported small drops, while the Avon Foundation for Women posted no growth.

Read the full Chronicle of Philanthropy article published February 24, 2014

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