2017 Conference Program

Registration is now open for our 2018 conference in Miami, Florida – March 1 & 2, 2018. Learn More

The 2018 program will be available in the fall, but check out the 2017 program below to see the kinds of big ideas, practical information and network building that the conference offers.

senior newcomer

Sessions for leaders who oversee programs and staff

Sessions for P2P professionals seeking new tricks of the trade
Sessions that educate newcomers on P2P fundamentals


To make sure you make valuable connections, we’ll kick off with new speed networking and “Take A New Connection to Lunch”  offerings and you’ll find yourself seated with a custom-selected group of peers at several plenary sessions.

It’s going to be a fascinating and fun couple of days.   Take a look!

Wednesday, March 1

8:00 AM – 11:00 AM: 

TeamRaiser and everydayhero Success Workshop (sponsored pre-conference session)

Kick your day off with a FREE TeamRaiser and everydayhero Success Workshop. Enjoy breakfast  and dive into fresh ideas, best practices, customer examples, and tangible takeaways to make TeamRaiser work better and smarter for you. We’ll cover everything from acquisition and registration to event follow-up and retention. Learn more and sign up.  Sponsored by Blackbaud

9:30 AM – 10:30 AM: 

Drive Event Participation and Fundraising with Google Ad Grants (sponsored pre-conference session)

Did you know that your nonprofit can receive $10,000 every month in free search advertising from Google? Attend this FREE session to learn more about the Google Ad Grant program and how to get started. Learn more and sign up.  Sponsored by DonorDrive

9:30 AM – 10:30 AM: 

Make Livestream Fundraising Work for You (sponsored pre-conference session)

Learn how to activate millennials and other supporters through interactive livestreams. Video games, celebrity events, art and other livestreamed content can help raise serious money for your organization and even expand many of your current programs. You’ll get the inside scoop and a valuable guide to getting started from Tiltify CEO Michael Wasserman. Learn more and sign up. Sponsored by Tiltify

11 AM – 12 PM: 

Pre-Conference Speed Networking

SpeechBullblesIcon_OrangeExpand your circle of peer-to-peer fundraising professionals during this fun hour of meeting and greeting one another. Included in conference fee, but pre-registration required.

12 – 1 PM: 

Lunch with a New Friend – On Us!

We’re buying lunch for every speed networking participant who goes out to grab a sandwich or salad with someone new they’ve met.

Conference Kick-Off

1 PM – 3 PM: Opening Plenary Session
  • P2P_30Welcome & Top Thirty Premiere – Be among the first to learn who was up, who was down and what it means to your organization as Peer-to-Peer Professional Forum President David Hessekiel unveils our annual top thirty benchmarking report.
  • Behind the Numbers – Get ready for our exciting annual look behind the numbers and trends in peer-to-peer fundraising by Plenty Co-CEOs Jeff Shuck and Jennifer Mulholland. Get ready to be inspired!
  • Program of the Year – Get the behind-the-scenes story of one of America’s most dynamic initiatives from a key leader of this year’s winner of the Program of the Year award. The winner will be revealed at the conference.
3 – 3:15 PM: Networking Break
3 – 6 PM: Program Summits

Don’t miss this chance to dig deep with sector experts into the type of peer-to-peer fundraising you are most focused on. Choose from:

6 – 6:45 PM: Opening Reception
CashSweatTears_4color6:45 – 8:15 PM: Cash, Sweat & Tears Award Dinner

Join us in honoring the year’s most inspiring volunteer fundraiser.

Sponsored by

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8:15 -9:30 PM: Dessert Reception

Unwind with friends old and new while enjoying delicious treats.


Thursday, March 2

8 – 8:30 AM: Exhibit Hall Breakfast
8:30 – 9:45 AM: Morning Plenary

Seating assigned to group you with colleagues who share your experience level and program type.

  • Story Sharing: Peer-to-peer fundraising is a career built on passion. We’ll kick off the day by sharing stories of moments on the job that make it all worthwhile.
  • SpeechBullblesIcon_OrangeEngaging Young People: Research shows that Millennials and Gen Z are hungry to give back, but are they participating in your initiatives? DoSomething.org CEO Aria Finger shares success strategies for activating young people and creating youth-friendly peer-to-peer fundraising programs.
  • Crowdfunding: Enemy or opportunity? Billions are being raised by individuals to do everything from paying their medical bills to funding their start-ups. What are the implications of GoFundMe, Kickstarter and the like for nonprofits engaged in peer-to-peer fundraising? everydayhero President Jerry Needel, a former Indiegogo SVP, shares his unique perspective.
9:45 – 10:15 AM: Networking Break 
10:15 AM – 11:15 AM: Breakout Sessions

Choose from:

  • skill-builderConnecting with Companies: Whether your lead a DIY program or a major national walk, there are ways to grow your initiative through smart corporate alliances. Make-A-Wish America’s Marcie Maxwell and For Momentum’s Michele Egan Sterne will untangle some of your biggest corporate team, sponsorship and cause activation challenges with best practices, tips and hard-learned lessons. Lindsi Pearson, VP of Corporate & Event Development, Make-A-Wish Georgia will be joining the conversation and represent the chapter perspective.
  • newcomerP2P 101 Part 1: Here’s the “quick and dirty” introduction to peer-to-peer fundraising dynamics you need to succeed. Plenty’s Laurie Schaecher will make sure you leave understanding the four drivers that power all peer-to-peer fundraising programs, and key practices that drive results.
  • seniorSenior National Program Leaders Only: Squeezed between the C-suite and the field, it can be lonely at the top of a major national peer-to-peer program. Here’s a great opportunity to talk with your counterparts and explore strategies for moving forward with Plenty’s Jeff Shuck & Jennifer Mulholland. 
  • skill-builderJourney Map Your Way to Greater Success: It doesn’t get any more hands on than this! Using stickies, sharpies and a wall, Canadian Diabetes Association’s Donna Dowsett and hjc’s Michael Johnston will show you how to stand-in-the-shoes of your supporters and use those insights to increase engagement and raise more money. You’ll return to the office with tons of practical advice and a valuable customer experience design tool box.
11:30 AM – 12:30 PM: Breakout Sessions

Choose from:

  • skill-builderManaging Vendors More Effectively: Learn to better leverage the skills of vendors to manage physical program logistics so your team can concentrate on fundraising. The Leukemia & Lymphoma Society’s Coker Powell and Eventage’s Matt Glass team up to share tricks of the trade and a great case study.
  • seniorAvoiding Burnout for Your and Your Team: Brilliant marketing and super technology are great, but your program will never achieve its potential if your people are depressed and exhausted. Shatterproof’s Nancy Palo leads us in exploring how we can create better and more effective workplaces — and take better care of ourselves in the process!
  • skill-builderBoost Registrations and Donations with these Social Media Posts: It’s possible to get registrations and donations from social media without paying for ads! ConnectedNonprofit’s Mandy O’Neill will share five “super-post” types that convert fans into participants and drive donors to give.
  • newcomerP2P 101 – Part 2: A continuation of this morning’s session
12:30 – 1:30 PM: Lunch with & Learn from One Another


Seating assigned to group you with colleagues who share your experience level and program type. Learn from your counterparts at other organizations at themed discussion tables.

1:30 – 2 PM: Networking Break
2 – 3 PM: Breakout Sessions

Choose from:

  • skill-builderThe Lightning Round – The Lightning Round: In this high-energy session, peer-to-peer veterans share big ideas that will empower you to achieve greater success in 2017.  
  • seniorSenior Regional Program Leaders Only: Some of the greatest growth in peer-to-peer fundraising is happening at medical centers and other local and regional organizations. Compare notes with your peers and explore strategies for moving forward with Plenty’s Jeff Shuck and Jennifer Mulholland.
  • skill-builderWinning with Social Media Advertising: Learn to use low-cost yet sophisticated advertising tactics to acquire and activate P2P participants from Blue Sea Philanthropy’s Brian Carney and Frontstream’s Claire Kerr. You’ll leave with a plan of action for using promoted posts on Facebook and Instagram and more.
3:15 – 4:15 PM: Closing Plenary
  • P2P Freakonomics: Trying to convert zero-dollar fundraisers is a waste of resources — right? “Wrong” assert Turnkey’s Otis Fulton and St. Jude’s Children’s Research Hospital’s Ted Braxton. Don’t miss their challenge to several common assumptions about P2P strategy. Using the lens of consumer behavior theory they’ll provide you with insights that could make a big difference for your programs.
4:15 to 5:00: Closing Reception
ReceptionEnjoy a great time to relax over food and drinks, hang out, and swap ideas learned during the conference.
Sponsored by