Cashing in on race day

If you’re a runner, you know the local organized opportunities to hit the road with those who share your passion are almost limitless. The sport has developed from a handful of enthusiasts in the late 1960s to what is estimated to be nearly 8 million runners a year participating in organized runs.

The road race circuit also is paying off for corporate sponsors, track clubs and businesses that specialize in event marketing.

Published in the Atlanta Business Chronicle on July 21, 2003

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