More than $173 million raised in 2022 according to Peer-to-Peer Professional Forum
A widespread return to live in-person events resulted in 19.5% growth for Canada’s 30 largest peer-to-peer fundraising programs in 2022, according to the Peer-to-Peer Professional Forum’s annual Top 30 study.
In 2022, the top 30 Canadian peer-to-peer fundraising nonprofits registered double-digit growth for the second year in a row after suffering a withering 43.5% decrease in 2020 due to pandemic disruptions. The group brought in $173 million dollars in 2022 up from $154 million in 2021.
The Terry Fox Run regained its position as Canada’s largest peer-to-peer fundraising program with an 18.4% increase to $22.4 million. It overtook Movember Canada, now #2, which declined by 7.2% to $22.3 million in 2022.
Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or other real or virtual challenge and reach out to their network of friends, family, neighbors and colleagues for donations.
The amount a group needed to raise to make the list actually increased by just under $88,000.. In 2022 the 30th position was taken by Blue Sea Philanthopy’s Ride for Refuge which raised $1,266,641, up from the $1,178,849 raised by the Canadian Cancer Society’s Cops for Cancer program (which went from 30th in 2021 to 21st in 2022.)
Jump Rope for Heart registered the largest percentage revenue increase of any top thirty program – a whopping 229% — because school re-openings enabled the Heart & Stroke Foundation of Canada to field a much more robust version of this program geared towards school-aged children.
“Although growth was not enjoyed by every major program, 21 of the top 30 enjoyed expanded revenue,” said David Hessekiel, president of the Peer-to-Peer Professional Forum. “An even more open environment due to the decline in COVID should help programs raise more in 2023 although a tough economic climate could prove challenging.”
A summary spreadsheet of the top thirty data is available for free download and the complete dataset containing information reaching back to the study’s inception in 2013, is available for purchase from the Peer-to-Peer Professional Forum.
This 10th annual edition of the Peer-to-Peer Fundraising Top Thirty Survey is sponsored by Charity Dynamics, a technology product and services provider to nonprofits.
“As the sponsor of this Top Thirty research, it’s terrific to see this positive trend for the Canadian nonprofit sector,” said Meghan Dankovich, general manager and CEO of Charity Dynamics. “The fact that two thirds of programs showed revenue gains is evidence that many organizations effectively leveraged technology and digital innovation to create engaging and effective fundraising experiences for new and existing audiences.”
About the Peer-to-Peer Professional Forum: The Peer-to-Peer Professional Forum provides managers of peer-to-peer fundraising programs with practical information, valuable connections and recognition for outstanding achievement via www.peertopeerforum.com, conferences, workshops and distance learning programs.
About Charity Dynamics: Charity Dynamics is a strategy, fundraising and online marketing firm for nonprofit organizations. Charity Dynamics delivers what charities need to fulfill their missions: more awareness, supporters, engagement and donations. Our solutions include strategic consulting, creative services, fundraising solutions, and innovative technology. At Charity Dynamics, our mission is to fulfill yours. For more information, please visit www.charitydynamics.com.
Access the 2021 Peer-to-Peer Canada Top Thirty Survey results.
The 2022 Canadian Peer-To-Peer Top 30 is sponsored by