Don’t miss this chance to dig deep with experts and colleagues from other NGOs into the type of peer-to-peer fundraising you are most focused on.

      

LARGE NATIONAL PROGRAMS

A dive into the dynamics of running North America’s largest programs 

Instant Insights 

Summit facilitator Maureen Carlson helps us explore the dynamics of our programs leveraging industry research including this year’s Top Thirty study.

Couples Therapy for the 2P HQ/Field Relationship 

A healthy relationship between chapters or affiliates and the national office is key to a peer-to-peer program’s success. But we know that some of those relationships can be burdened with tension, mistrust and lack of communication. JDRF’s Alyson Levine and Eventage’s Matt Glass will talk honestly about the challenges these relationships face and provide tips for improving them.

Acquiring and Activating More and Better Corporate Teams

Corporate participation is often the key to success for P2P events that capitalize on corporate partnership to engage employees, create more teams and generate significant fundraising. Learn to improve the performance of every stage of your corporate team program from Maureen Carlson, former SVP of strategic partnerships at Children’s Miracle Network Hospitals, and Jennifer Lee of the National MS Society.

Peer Discussions

Engage in meaningful dialogue with your peers during these facilitated conversations.


SMALLER, BUT SUBSTANTIAL PROGRAMS

Gather with other leaders who face the challenges that come with running programs that raise millions, but are no on the scale of the Top Thirty.

Instant Insights

Summit facilitator Wayne Baldaro of the National Alliance on Mental Illness helps us explore the dynamics of our programs leveraging industry research.

Acquisition Strategy

Conversations with program leaders indicate that recruiting new participants and donors is their number one concern. The Parkinson’s Foundation’s Kayln Henkel shares some of her organization’s aggressive acquisition strategies and helps us explore this perennial challenge.

Keys to Revenue Growth from the NAMIWalks

At a time when many walks have been declining, the National Alliance on Mental Illness has experienced revenue, participation and series location growth. Learn what has worked best for NAMI that you might adapt from the alliance’s Wayne Baldaro.

Peer Discussions

Engage in meaningful dialogue with your peers during these facilitated conversations.


DIY

Learn field-tested lessons from executives who have made progress at turning the promise of “do it yourself” programming into revenue for their organizations.

Instant Insights

Summit facilitator Christie Madsen of Make-A- Wish America helps us explore the dynamics of our programs leveraging industry research.

Rules of Engagement That Promote DIY Growth — and Your Sanity!
Setting guidelines for assessing and servicing DIY prospects helps prioritize where your limited resources should be focused. Ann & Robert H. Lurie Children’s Hospital of Chicago’s Tracey McCusker shares their successful tiered system of working with third-party fundraisers.

Leveraging Corporate Relations to Power DIY

With built-in networks – employees, members, customers – corporations with a national footprint present tremendous DIY opportunities, according to Make-A-Wish America’s Christie Madsen. Highlighting MAWA’s growing program with The Learning Experience’s childcare centers as an example, Madsen will help you identify your group’s top corporate DIY prospects.

Peer Discussions

Engage in meaningful dialogue with your peers during these facilitated conversations.

Sponsored by


CYCLING

The passionate leaders of programs in which people ride to raise will gather to discuss how to grow their sector.

Instant Insights

Summit facilitator Gary Metcalf of Cadence Sports helps us explore the dynamics of our programs leveraging industry research.

Wish-A-Mile: Lessons from a 32-Year-Old “Overnight Success”

Whether cyclists want to spend one day riding 50 miles or three days riding across Michigan, The Wish-A-Mile Bicycle Tour aims to please. Make- A-Wish Michigan’s Erin Ehlers shares challenges and strategies while paying special attention to navigating the chapter/national landscape with other signature walk and hiking events.

When One 7-Figure Cycling Event Isn’t Enough

The Ride for Roswell was already a well-established, multi-million dollar event when Roswell Park decided to expand its cycling portfolio by launching The Empire State Ride, a 7-day, 500 mile trek in 2015. Roswell’s Mackenzie Giancarlo shares key lessons that have helped her team grow both these successful programs.

Peer Discussions

Engage in meaningful dialogue with your peers during these facilitated conversations.

Sponsored by


ENDURANCE

The art of leveraging events that others produce to raise funds has come a long way from when it was only about marathons.

Instant Insights

Summit facilitator Liz Berger of the Michael J. Fox Foundation for Parkinson’s Research helps us explore the dynamics of our programs leveraging industry research.

Taking Calculated Risks in the New Age of Endurance Fundraising

The American Cancer Society made major changes in its approach to endurance fundraising in 2019 to consolidate nearly 90 events into the DeterminNation Endurance Series. ACS’s Paul Purdy reports on this HQ/field collaboration and efforts to create a culture that supports taking smart risks to build a more successful program.

Managing The Mix to Retain Valuable Participants

Burnout happens among even the most dedicated endurance fundraisers. Hear how Team Fox aggressively alters its event product mix to keep more participants active longer from Liz Berger of the Michael J. Fox Foundation for Parkinson’s Research.

Peer Discussions

Engage in meaningful dialogue with your peers during these facilitated conversations.


HOSPITALS

Hospitals, children’s hospitals and cancer research centers have experienced a boom in peer-to-peer fundraising activity. Discuss the special opportunities and challenges facing programs run by such institutions.

Instant Insights

Summit facilitator Peter Panepento helps us explore the dynamics of our programs leveraging industry research.

Feeding The Machine

Children’s Hospital of Philadelphia has one of the largest P2P fundraising operations you will find at a healthcare institution. Learn what is working particularly well at CHOP and why Kevin McMahon, the program’s leader, attributes their strength to a commitment to feeding the hospital’s major gifts program.

Lessons from the Boot Walk to End Cancer

In just four years, the Boot Walk has grown into a $2 million+ program. MD Anderson Cancer Center’s Meredith Perkins describes how her team has leveraged participant segmentation and a regional alliance with Walmart to drive results.

Peer Discussions

Engage in meaningful dialogue with your peers during these facilitated conversations.