Don’t miss this chance to dig deep with experts and colleagues from other NGOs into the type of peer-to-peer fundraising you are most focused on.

Click one of the images below to be taken to the agenda of the Summit that most interests you.


Large National Programs

A dive into the dynamics of running North America’s largest programs (raising in excess of $10 million)

Get the lay of the land concerning the continent’s biggest programs from session moderator Kari Bodell of CSM Leadog.

Cutting Events to Increase Yield

Sometimes the best way to improve overall performance can be to reduce your number of seriously under performing events and focus on your best prospects, but this can be a traumatic process. The MS Society’s Cindy Yomantas shares lessons learned from the Walk MS experience.

Reinventing An Icon

Although it has been a mainstay of the Top Thirty study for years, the Komen Race for the Cure has been in need of a makeover to regain fundraising momentum. Eventage’s Matt Glass and Susan G. Komen’s Courtney Bugler share the process of analyzing and testing concepts to create a reinvigorated event series.

Your Signature Program—Perception and Reality

Major programs say they follow P2P fundraising best practices, but we all know that compliance is uneven at best within our complex organizations. Mike Lamma, who started the American Foundation for Suicide Prevention’s top thirty-ranked walk program 14 years ago, shares his playbook for finding and fixing problems.

Peer Discussions

A pre-summit survey will enable us to seat you next to counterparts who share your focus to promote meaningful dialogue.

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Smaller, But Substantial Programs

Gather with other leaders who face the budget and staffing challenges and opportunities that come with running seven-figure programs.

Small(er) But Mighty

Make A Wish’s Marcie Maxwell opens our session with an overview of the big contributions our programs make and insights that can help us move the needle for our organizations.

How the Kidney Walk Uses Analytics to Drive Strategy—and You Can Too!

Data is everywhere within our events, but how do we translate it into actionable strategy to drive revenue when we have limited time for such analysis? The National Kidney Foundation’s Deanna van Lear will dive into real life examples of how the organization has successfully translated data into revenue.

Volunteer Management—Real World Success Strategies

Learn the ins and outs of recruiting and managing volunteers to lead events from Randi Corey, whose small staff works with volunteer committees in 43 markets to raise over $2.3 million through Hydrocephalus Association walks. She’ll share real world techniques you can use in the field.

Peer Discussions

Plenty of time assigned to talking shop with colleagues who’ve faced your issues.

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The Opportunity

There is more experimentation going on in the DIY sector than perhaps any other form of peer-to-peer fundraising. DonorDrive’s Ashley Larkin starts us off by providing context for our session and leading us in an ice-breaker exercise.

Lessons from St. Baldrick’s

The head-shaving juggernaut that the St. Baldrick’s Foundation unleashes each year is perhaps the biggest DIY challenge program in the world. The foundation’s Mariela Castillo explains how their experience offers many lessons for far smaller programs.

Creating a DIY Complement to a Signature Program

The growth of Covenant House’s signature Sleep Out program was being limited by the physical need to host the events at Covenant House sites and high fundraising minimums. With the creation of Sleep Out America, a DIY version of the program, the group found itself with an acquisition and fundraising success! Get the story of how to accomplish this from Covenant House’s Colleen Veldt.

Leveraging DIY to Support, Not Compete, with Your Program

Increasingly groups are leveraging DIY as a way of generating more support for their traditional programs. The Cystic Fibrosis Foundation’s Heather Beck shares lessons from her group’s Passion Fundraising initiative.

Closing Discussions

Time to discuss what would be most helpful for the Forum to provide us in terms of webinar, article and conference content.    Please reflect your findings in your evaluations.

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Once again, the passionate leaders of programs in which people ride to raise will gather to discuss how to grow their sector.

The State of Cycling P2P Fundraising Report

Join us as Cadence’s Gary Metcalf premieres the most extensive benchmarking report on cycling P2P fundraising ever conducted. How does your event stack up against the competition and what can you learn from other leading programs?

The Power of Corporate Team Development to Raise More Money

It may not be easy, but recruiting active corporate teams can yield big financial dividends. Marion Martin of Texas Jamma Mamma shares what it took her event to attract more corporates, the big payoff and how other rides can reap more awards via this approach.

Creating a More Inclusive Event

After years of declining female participation, the Women of AIDS/LifeCycle was created to reverse the trend. Learn from AIDS/LifeCycle’s Melissa Lewis how to create a friendlier and more inclusive environment for women (for an event and within a sport that’s dominated by men).

Peer Discussions

Plenty of time assigned to talking shop with colleagues who’ve faced your issues.

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Endurance veteran Carolyn Edrington opens our summit with a look at the huge changes that our sector has experienced from the days when it was only about running people in major marathons.

Program Profile—Back on My Feet FundRacing

Hear the story of this growing, million dollar+ program from Terence Gerchberg of Back on My Feet, a group that makes running the centerpiece of its fight against homelessness. Terence will share digital and word-of-mouth recruiting techniques that have worked for her organization which, unlike disease groups, does not have a natural constituency of supporters.

Transforming Team In Training: When What Used to Work Doesn’t Anymore

The Leukemia & Lymphoma Society’s Bob Merrill will discuss how the organization repositioned Team In Training over the past three years in a rapidly changing endurance and fundraising industry. Get ready for lessons learned on the impact of competition, changing industry dynamics and more.

Who’s Running This Event?

We know charities face many challenges participating in large-scale endurance events. Partnership requirements, minimum entry requirements, recruitment, commitment/attrition by fundraisers, and staff time can all be overwhelming for nonprofit staff. Ironman’s Tina James will lead us in a discussion with our tablemates of challenges we have faced, solutions we have found and questions we’d love help on.

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Healthcare Institutions

Hospitals, children’s hospitals and cancer research centers have experienced a boom in peer-to-peer fundraising activity. Peer-to-Peer Professional Forum’s Peter Panepento opens our discussion of the special opportunities and challenges facing programs run by such institutions.

What Would It Take for You to Create a Monumental P2P Program?

How many times in the last ten years has your boss asked, “How can we create our version of Pelotonia?” Miguel Perez, Pelotonia’s COO, describes how they got where they are and what you can learn from their experience.

Lessons Learned from a P2P Portfolio Approach

Boston Children’s Hospital raises $9 million annually from P2P fundraising efforts through a range of CMNH and hospital-specifi c programs (walk, endurance, DIY, dance marathon, a corporate field day and an all-day yoga event to name a few.) From her post overseeing it all, Andrea Marlar leads a discussion of the best mix for your institution.

Improving Internal Recruiting of Peer-to-Peer Fundraisers

There are many populations for healthcare institutions to pursue—including their own substantial staff populations. Learn how they more than doubled inside participation from Lurie Children’s Hospital of Chicago’s Ted McCartan.

Peer Discussions

Plenty of time assigned to talking shop with colleagues who’ve faced your issues.